Race to the Top
Every person and every business existing on the web has this unexplained urge to speed to the top of search engines. Google being the most popular ofcourse. Have you ever stopped to ponder the effects of being at the top of Giant Google? What is the old saying of "the highest trees gets the most wind..."
Did you see the ad on TV where 3 guys are watching the computer screen pressing refresh every minute to see how their online sales are soaring.... first they worry because there is only one, then they smile because now there's a couple of hundred and then they completely freak out because there is a couple of million sales and they CAN NOT DELIVER.
The same principles appear with our latest trend in the industry. The SEO agents or specialists. Even if a designer is not specializing in SEO (Search Engine Optimization) he/she should at the very least have a standard set of information to put on each website. They don't have to know the well sought after secrets of Google or understand why Yahoo lost so much ground or even why AOL is still hanging on despite so many contradictory comments in the world of binary code. No just a decent sense of what is important to get their clients' websites at least recognized.
What is really disparaging is the fact that so many designers does not even know, understand or care about the importance of search engine rankings. Most customers are blissfully unaware that their sites are not even optimized to take part in this ever continuing race to the top.
Pretty much like a brand new car, custom designed and build to the proud new owners specifications, however the designers neglected to add the registration information and they omitted the tuning the engine or adding powersteering.
When the owner finally get to drive his car he can get from point a to point b, unfortunately so can a fireant and he didn't spend that much money....
When we picked up the obvious neglect of important optimization tricks and tools that in effect should be standard, we were horrified to hear that a lot of designers out there is actually hiding behind the fact that "the customer did not ask for it"..... well duh how can they ask for something they don't even know exist?!?
The question that is thrown on the table constantly is "how much should a designer do for a client when it comes to preparing a website for search engine optimization?" Is it a matter of cheque first please or do you get the rankings as high as possible and build yourself a true and valid referral list.
Just like website designers jumped up out of nowhere in the middle 1990's to proclaim themselves experienced and professional, we will now see people promising customers the world if they can do their SEO's for them at a steep yet affordable price.
Now don't get us wrong, we firmly believe in new blood for the industry, but hey get your designer diapers off before you try to wear grownup slacks! Don't hurt customers' faith in the industry because you wanted to make a few bucks and did not even have the experience nor the actual know-how to accomplish it or even worse don't give professional website designers a bad name.
Did you see the ad on TV where 3 guys are watching the computer screen pressing refresh every minute to see how their online sales are soaring.... first they worry because there is only one, then they smile because now there's a couple of hundred and then they completely freak out because there is a couple of million sales and they CAN NOT DELIVER.
The same principles appear with our latest trend in the industry. The SEO agents or specialists. Even if a designer is not specializing in SEO (Search Engine Optimization) he/she should at the very least have a standard set of information to put on each website. They don't have to know the well sought after secrets of Google or understand why Yahoo lost so much ground or even why AOL is still hanging on despite so many contradictory comments in the world of binary code. No just a decent sense of what is important to get their clients' websites at least recognized.
What is really disparaging is the fact that so many designers does not even know, understand or care about the importance of search engine rankings. Most customers are blissfully unaware that their sites are not even optimized to take part in this ever continuing race to the top.
Pretty much like a brand new car, custom designed and build to the proud new owners specifications, however the designers neglected to add the registration information and they omitted the tuning the engine or adding powersteering.
When the owner finally get to drive his car he can get from point a to point b, unfortunately so can a fireant and he didn't spend that much money....
When we picked up the obvious neglect of important optimization tricks and tools that in effect should be standard, we were horrified to hear that a lot of designers out there is actually hiding behind the fact that "the customer did not ask for it"..... well duh how can they ask for something they don't even know exist?!?
The question that is thrown on the table constantly is "how much should a designer do for a client when it comes to preparing a website for search engine optimization?" Is it a matter of cheque first please or do you get the rankings as high as possible and build yourself a true and valid referral list.
Just like website designers jumped up out of nowhere in the middle 1990's to proclaim themselves experienced and professional, we will now see people promising customers the world if they can do their SEO's for them at a steep yet affordable price.
Now don't get us wrong, we firmly believe in new blood for the industry, but hey get your designer diapers off before you try to wear grownup slacks! Don't hurt customers' faith in the industry because you wanted to make a few bucks and did not even have the experience nor the actual know-how to accomplish it or even worse don't give professional website designers a bad name.
posted by Website Geeks at
7:54 AM
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