This year I'm gettin' a website
Another year is born, kicking and screaming red in the face or at least thats how it felt the morning after the ohhh so familiar 10...9...8...7...6...5 and finally the big ONE.
Yep another year is here and we have so many resolutions, question is are they just adding up or are we going to do something about it this time. With the boom in small business economy we still find it strange that so many of these small companies still don't have a website. Is it because they don't understand the importance of a website or is it because they really don't need a website?
Just because business is flourishing doesn't mean you're not going to need the extra exposure during quiet times. Think ahead. Even if you don't want a flux of customers right now you might want to add your companies name to the evergrowing list of businesses, tell them about yourself, your business, why they should come to you and if you can afford to be, then surely be selective. But by all that is good, you need that website like you need a cashflow account.
Most of the time people compare really expensive websites with good websites which is not always true. There is so many factors in establishing a price. For example do you have a dedicated designer work on your site with exclusive graphic images and designs. Does it include dedicated machines that host your site, are you running streaming videos that up the bandwidth you're using? You can have all of this, but you don't need to start with it.
If this is the year that you're gettin' a website, then my advice to you would be :
Yep another year is here and we have so many resolutions, question is are they just adding up or are we going to do something about it this time. With the boom in small business economy we still find it strange that so many of these small companies still don't have a website. Is it because they don't understand the importance of a website or is it because they really don't need a website?
Just because business is flourishing doesn't mean you're not going to need the extra exposure during quiet times. Think ahead. Even if you don't want a flux of customers right now you might want to add your companies name to the evergrowing list of businesses, tell them about yourself, your business, why they should come to you and if you can afford to be, then surely be selective. But by all that is good, you need that website like you need a cashflow account.
Most of the time people compare really expensive websites with good websites which is not always true. There is so many factors in establishing a price. For example do you have a dedicated designer work on your site with exclusive graphic images and designs. Does it include dedicated machines that host your site, are you running streaming videos that up the bandwidth you're using? You can have all of this, but you don't need to start with it.
If this is the year that you're gettin' a website, then my advice to you would be :
- Start Small - a basic site well defined and planned can start from 3 pages and grow into a formidable presence describing your services and products.
- Concentrate on Content - If you're baking bread and selling to the local community don't describe your services as if it is available internationally. Be concise to the point. Remember people like to GLANCE at a page and rarely read in detail unless they're really interested.
- TEST YOUR SITE - don't publish a site that has "under development" written on it. Make sure your links work inbound as well as outbound.
- Get professional help if you don't have the time or the knowledge how to design a website for your company.
No matter what else you have planned for the new year, if you don't have your website up yet, start working on it because this year...... I'm gettin' a website!
posted by Website Geeks at
12:18 PM
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